Nicking WiFi from Wagamama? Hungover brainstorms? Searching for ‘really cool’ bus shelters to hold your event?

The world of PR is one like no other. And if you’re looking for a career in the business, you’re going to need to embrace the weird and the wonderful.

With that in mind, Smarts’ Senior Communications Manager Cahir McDaid has provided PR Week with a (tongue-in-cheek) guide to the PR relevant acronyms that you need to know when communicating with your industry friends and colleagues.

Check out your alternative ROFLs, IDKs and STFUs in PR Week here.

Photo by Amador Loureiro on Unsplash