Long reads

What everyone’s talking about at Cannes: Sustainability

Cannes Lions gets its detractors. I’d like to think we’ve gone beyond the days of the snidey ‘it’s just a jolly’ remarks, but you can understand why some still think the idea that for one week each year the industry all jets off to the south of France to celebrate us doing our day jobs […]

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Introducing the MSQ 2022 Procurefest series

Marketing Procurement Professionals face an immensely tricky time, juggling numerous challenges and opportunities – some of which have been on the mind for a while, others could barely have been believed (let alone anticipated) a few years ago. With that in mind, last year we launched MSQ Procurefest, a one-day event inviting Marketing Procurement Leads […]

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