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Joined Up Thinking

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Long reads

Why your brand needs to earn Superior Emotional Capital

Building close relationships with customers is a character trait of growth brands. And to get close to your customers, you need Emotional Capital. MSQ’s Executive Director Kate Howe dives into the detail of how brands can earn and keep Superior Emotional Capital.

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Long reads

On our wavelength: Kate Howe on the essence of close customer relationships

In her latest piece for Advertising Week, our Executive Director Kate Howe explores exactly what it takes to build closer customer relationships, assessing how brands can earn and scale up emotional capital.

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Long reads

MSQ’s UNCAGED double header!

Peter Reid and James Cannings join Bant Breen on The UNCAGED show to share their thinking and ambitions for MSQ, the marketing landscape and the industry’s sustainability efforts…

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Spotlight

How sustainable and accessible are your digital platforms?

Find out more about MMT Digital’s latest event, focusing on designing digital solutions for a better future…

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Spotlight

MSQ B2B named the UK’s #1 Agency Network

MSQ B2B has been named the UK’s #1 Agency Network and #3 International Network as part of the B2B Marketing 2022 Benchmarking report.

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Spotlight

MSQ Selected by CFA Institute as Global Marketing Agency of Record

We’re delighted to announce a big new win for MSQ North America, picking up the global marketing for the world’s leading association for investment professionals.

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Spotlight

MSQ continues US expansion to help brands keep pace with customers

Walk-In Media, MSQ’s full-service media agency, is launching in the US to help businesses rapidly navigate the modern media landscape.

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Spotlight

SMARTY, the SIM-only mobile network, appoints MSQ as lead creative agency

We’re so excited to be working with SMARTY, the SIM-only mobile network powered by the Three UK network.

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Long reads

Why a green digital strategy is a win-win for your business

Our Chief Sustainability Officer James Cannings looks at the roles digital leaders can play in driving green digital transformation…

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Spotlight

MSQ agencies get creative to encourage charitable giving this Christmas

MSQ agencies Smarts, Stein IAS and The Gate have created some clever projects to engage, inspire or soothe you over the festive break – and perhaps convince you to donate a little bit to charity too…

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