MSQ/Sustain round up their first week in Egypt for COP27, a week packed full of evaluating the areas of progress and concern within the sustainability scene. Richard Armstrong talks policy and campaigns to create change during an increasingly worrying climate crisis.
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To celebrate the most wonderful time of the year we’ve launched our very own Advent Calendar. Visit the site once a day and you’ll be happily greeted by a new, adorable face of an MSQ pet who’d be more than happy to tell you how long’s left until the big day.
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Our latest edition of Joined-up Thinking has arrived, with articles from experts from across MSQ looking at the past, present and future of car marketing and related industries.
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Our Customer Experience Marketing agency MBAstack is opening its doors in New York to work with clients including CFA Institute, Dartmouth College and Reckitt.
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In the third and final article of the series, Kate Howe explains why now’s the time to pitch smarter as the process as a whole continues to face different challenges.
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In the B2B space influencer power means harnessing expertise and building relationships. Tom Stein off Stein IAS discusses what this means this along with why value always beats volume and B2B’s highly attuned ‘bullshitometer’.
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MSQ’s award-winning design agency appoints new leaders in creative, insight and client service to help design have more meaningful and memorable brands for their clients.
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MSQ’s digital agency twentysix has hired HSBC global head of experience design and former BBC, BBH and DDB Tribal exec Adam Powers as Chief Experience Officer.
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In the second of three articles, Kate Howe discusses the big challenges and opportunities facing marketing procurement, as well as the wider agency and marketing sector.
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