Today, brands have little choice but to put emotional intelligence at the heart of the customer experience. Kate Howe looks at what brands need to do to really take their customers’ breath away.
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Infographic: Introducing MSQ B2B
We’re delighted to have launched MSQ B2B, a new global B2B model designed to help businesses build High EQ Brands. Why’s that important, how’s it done and who have we done it for? Find out more with our snazzy infographic…
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MSQ B2B named one of the world’s largest B2B marketing agencies
We’re delighted to announce the launch of MSQ B2B – a new global B2B model to help businesses build High EQ brands, and one that makes MSQ one of the world’s largest B2B agencies.
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Redefining Production
Clients now have an incredible range of possibilities to create and produce great content and the expectations for what a production partner should offer and how they deliver it has changed. Morgan Cox explores how.
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MSQ hires Morgan Cox and launches dynamic production offer
We’re delighted to announce the appointment of former Publicis Groupe executive Morgan Cox and the rollout of a suite of innovative content delivery products.
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Rebooting user experience for growth
What makes UX matter is the same as it’s always been, but a reboot in 2021 is more important than ever. In the latest Joined-up Thinking magazine, Liz Worsley looks at the issues redefining user experience.
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The Annual MSQ Procurement survey
Our regular series of interviews with procurement chiefs has uncovered six key trends that all successful marketing suppliers should be focusing on in 2021…
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Redefining Trust
Has truth been eroded in brand comms. And if so, how can we reclaim it? Pippa Arlow, the Global CEO of Smarts, takes a look…
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Joined-up Thinking Magazine – The Redefining issue
Introducing the latest issue of Joined-up Thinking, our quarterly magazine looking at the most important issues facing marketers, brands and businesses right now.
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Smarts picks the USA for extension of its culture and entertainment focused brand comms offering
Smarts, our multi-award-winning PR and content agency, has announced the launch of a new business in the United States to expand their focus on popular culture and entertainment.
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