Every marketing business is offering a variant of ‘faster, better, cheaper’ right now, but further steps are required if you want to turn this into a successful reality, The Gate London’s CEO Jamie Elliott writes.
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The Campaign podcast: Bringing creative and media together (and not just for big brands)
In Campaign Magazine’s latest podcast, Walk-In Media founder Simon Davis discusses the agency’s recent merger with Agenda21 and how the big network media buyers are neglecting smaller “long-tail” advertisers at their peril…
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Redefining: Your Tone of Voice
Should your tone of voice change when the culture does? The Gate New York’s Chief Creative Officer David Bernstein, considers how recent societal changes are forcing brands to redefine how they speak.
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Redefining: B2B
The B2B industry has woken up – and the pandemic has been the great big bucket of ice water responsible. As part of our new ‘Redefining’ series, Stein IAS’ Chairman Tom Stein looks at what that means for its long-term growth.
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High EQ Brands: The Christmas Supermarket Showdown
As brands require more emotional intelligence to better engage with customers, we decided to look at which supermarkets exhibited High EQ in its Christmas ads this year…
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Singapore by bus: what backpackers can teach Planners about effective trade-offs
Walk-In Media’s Florence Holmes explains why it’s particularly important in the current climate for agencies and clients to make choices together and align on the destination objective…
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Building High EQ Brands
Introducing ‘Building High EQ Brands’, the culmination of a year-long research project into what it takes to deliver brand success in a world of unprecedented change.
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MSQ launches new sustainability offer for NGOs and commercial businesses
Introducing MSQ Sustain, a brand new offer dedicated to providing both NGOs and commercial businesses with leading climate, environmental and sustainability marketing expertise.
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MSQ becomes a Carbon Negative business
After months of hard work from a lot of brilliant people around the group, we’re delighted to announce that MSQ is a Carbon Negative business.
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Walk-In Media and agenda21 merge to create a modern full-service media agency
We’re delighted to announce the merger of Walk-In Media and agenda21, to create a modern full-service media agency exclusively focused on delivering data-driven outcomes for brands.
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