It’s that time of year to play Nostradamus and take a look at what themes and trends may occur in the year ahead.

And there’s no greater authority on what lies in store for the B2B industry than Stein IAS’ very own founder Tom Stein.

He’s kicked off the year by penning his thoughts for The Drum on the big B2B issues for 2020. From better content experiences to redefining creativity, from a “rush to purpose” to a greater focus on privacy, you can check out his predictions in full here.