To solve the pitch process, revisit the brief. Kate Howe speaks to Creative Salon

Is the pitch process broken? That’s been a hot topic of debate for a long time now, with very few actual solutions ever realised. But as conversations rumble on, our Executive Director Kate Howe was asked by Creative Salon to pose another way.

Having been in the heart of the pitch process for over 30 years – both client and agency side – Kate’s in a good position to do just that. And her theory is that, despite the huge changes within marketing departments and the rise of in-housing, there are two specific areas where clients really need agencies, but don’t set them up in the best way to succeed.

Read the piece on Creative Salon to find out exactly what that may be…