Planning for the Changing Digital Landscape

Author

Matt Williams

Date

2 Apr 2023

The end of 3rd party cookies, transparent accountable digital media, data regulations, the Metaverse… marketing teams face an unenviable job ensuring they’re match-fit for the current and future digital world. So it’s perhaps no surprise that in MSQ Procurefest's survey of leading marketing and procurement chiefs, ‘planning for the changing digital landscape’ was identified as the number one biggest challenge facing teams right now.

With that in mind, our digital experts from 26 picked out 10 key considerations for all brands to help shape their digital strategy in the current landscape. Check out the main takeaways from our panellists...

Panelists:
Alex Blaikley, Media Director, twentysix
Ben Bisco, Strategy & Planning Director, twentysix
Abby White, Head of PR & Communications, twentysix
Duncan Wood, Managing Partner, Ingenuity

Back to News & Views

Further reading

Leading tech entrepreneur, investor and former DMEXCO chief advisor joins MSQ board

Prof. Dr Dominik Matyka becomes Non-Executive Director of MSQ with a view to helping the group expand its capabilities and connections in the global digital and tech space.

View article

You Had Me At Data Podcast: Episode 2 with Maria Thorpe

Head of Data Science at 26 and MSQ Data partner, Maria Thorpe, sat down with Rob for our latest episode to chat challenges in MarTech, the link between generative AI and analytics, and bringing female talent and diversity to the data space.

View article

MxPiQ Day Two: The Magic of Media

Day two of the first-ever MxPiQ focussed on the world of media. Covering tricky topics like mastering digital media buying, understanding media transparency and disruption, and what this all means for marketing procurement teams.

View article