MSQ: A Year in Review

2023 was landmark year for MSQ. And don’t just take our word for it. The wonderful team at Creative Salon dug deep into a very busy 12 months, assessing our wins, work, news and everything in between.

Their review includes an in-depth interview with our Global Chief Executive, Peter Reid, as well as an assessment on our performance from the editorial team. Check out a snippet from their review below and check out the whole article here.

Swapping equity partners was a massive transition but seems to have been achieved without disrupting business as usual – which true to recent form has comprised impressive growth and international expansion. And the business has nicely balanced the emergence of MSQ as more of a market-facing force with investment in its individual agency brands.

As the marketing services sector increasingly polarises between big and boutique, MSQ is perfectly placed to offer the integrated heft of bigger rivals with the service levels of a smaller business, all whilst offering its people a rich mix of culture and incentives in which they can really play a part. With the equity deal now done, it’s now full throttle for 2024.

J.