We’re delighted to launch Origin, an innovative new product that integrates with LinkedIn’s Audience Insights API to provide more guidance on target audiences for enhanced client go-to-market planning and media execution.
Read more
Introducing MSQ Commerce
With the world of commerce ever-evolving, we’ve launched a brand new service that adapts our joined-up approach to offer an end to end solution that ensures clients’ skills and insights to evolve their offers.
Read more
Is Your Business Ready to Connect the Disconnected?
Building strong connections is important, whether at a human, technological, process or information level, it’s the key to finding value and growth faster. Here’s our guide to strengthening your business by Connecting the Disconnected.
Read more
Supercharge your Looker Studio dashboards: Harness the power of BigQuery with Google Analytics 4 integration
We weighed up the benefits and obstacles that come with using BigQuery so you don’t have to. Here’s what we found out…
Read more
Why we’re excited about GA4 (and you should be too)
Maria Thorpe, Head of Data Science at MSQ’s digital specialists 26, dives deep into Universal Analytics replacement GA4, understanding some of the key new features and benefits and identifying what businesses need to do to be ready for a new data era…
Read more
MMT: Positioning A Tech-First Brand To Be Successful At A Brand Level
With thanks to the Elmwood design team, MMT’s mission was to have their tech-lead values at the core of their impeccable rebrand. Read Chief Growth Officer, Matt Warren’s take on the necessity for creativity and tech to work hand-in-hand.
Read more
MSQ hires former LADbible Data Chief Anna-Lee Bridgstock to bolster Data and Analytics capabilities
MSQ is delighted to announce the appointment of Anna-Lee Bridgstock, the ex-LADbible Group Director of Data, Intelligence and Planning, as Partner of Analytics & Insight
Read more
How can China’s brands reconnect with today’s anxious consumers?
Elmwood Shanghai’s Creative Director, Teru Yamabuchi, discusses how brands can win back the hearts of the Chinese population and reconnect on a deeper level in a very anxious world.
Read more
Bye Bye Google Optimize
As Google decides to sunset web analytics and testing tool Google Optimise, MSQ Data evaluates several factors within other A/B testing platforms that may be better suited to your business.
Read more
The ‘Privacy vs Data Marketing Conundrum’
MSQ Data’s Maria Thorpe digs into Google Consent Mode to understand how it can help businesses bridge the perceived gap between effective digital marketing and personal data collection.
Read more