Data, Insights

Great CX starts with Brand EQ

Today, brands have little choice but to put emotional intelligence at the heart of the customer experience. Kate Howe looks at what brands need to do to really take their customers’ breath away.

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Data

Rebooting user experience for growth

What makes UX matter is the same as it’s always been, but a reboot in 2021 is more important than ever. In the latest Joined-up Thinking magazine, Liz Worsley looks at the issues redefining user experience.

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Data

Redefining Trust

Has truth been eroded in brand comms. And if so, how can we reclaim it? Pippa Arlow, the Global CEO of Smarts, takes a look…

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Data

Redefining Privacy

As open season on personal data is coming to an end, Gam Dias looks at how brands can create processes and propositions to gain trust and consent from customers and keep the data pipeline flowing.

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Data

Redefining agility

The global pandemic has been the ultimate Lean Startup experiment to show large organisations how fast they really can move. MMT Digital’s James Cannings speaks to some of the industry’s leading minds to find out what they’ve learnt.

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