Building close relationships with customers is a character trait of growth brands. And to get close to your customers, you need Emotional Capital. MSQ’s Executive Director Kate Howe dives into the detail of how brands can earn and keep Superior Emotional Capital.
Read more
We’re so excited to be working with SMARTY, the SIM-only mobile network powered by the Three UK network.
Read more
MSQ has been appointed by VisitBritain, the national tourism agency, to handle its global digital integrated brand activity.
Read more
We’re delighted to share the very latest edition of Joined-up Thinking, packed full of insight and interviews on the future of B2B marketing.
Read more
Today, brands have little choice but to put emotional intelligence at the heart of the customer experience. Kate Howe looks at what brands need to do to really take their customers’ breath away.
Read more
What makes UX matter is the same as it’s always been, but a reboot in 2021 is more important than ever. In the latest Joined-up Thinking magazine, Liz Worsley looks at the issues redefining user experience.
Read more
Has truth been eroded in brand comms. And if so, how can we reclaim it? Pippa Arlow, the Global CEO of Smarts, takes a look…
Read more
As open season on personal data is coming to an end, Gam Dias looks at how brands can create processes and propositions to gain trust and consent from customers and keep the data pipeline flowing.
Read more
The global pandemic has been the ultimate Lean Startup experiment to show large organisations how fast they really can move. MMT Digital’s James Cannings speaks to some of the industry’s leading minds to find out what they’ve learnt.
Read more
Every marketing business is offering a variant of ‘faster, better, cheaper’ right now, but further steps are required if you want to turn this into a successful reality, The Gate London’s CEO Jamie Elliott writes.
Read more