Redefining: B2B

The B2B industry has woken up – and the pandemic has been the great big bucket of ice water responsible. As part of our new ‘Redefining’ series, Stein IAS’ Chairman Tom Stein looks at what that means for its long-term growth.

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Time for B2B Marketers to move to the fore

In a new industry report, created in partnership with B2B Marketing, Stein IAS explore the impact of Coronavirus on B2B Marketers. And the pandemic provides a timely reminder that Martech Connection Means Human Connection, the agency’s Chairman and Chief Client Officer, Tom Stein, writes.

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