In the B2B space influencer power means harnessing expertise and building relationships. Tom Stein off Stein IAS discusses what this means this along with why value always beats volume and B2B’s highly attuned ‘bullshitometer’.
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Redefining: B2B
The B2B industry has woken up – and the pandemic has been the great big bucket of ice water responsible. As part of our new ‘Redefining’ series, Stein IAS’ Chairman Tom Stein looks at what that means for its long-term growth.
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Time for B2B Marketers to move to the fore
In a new industry report, created in partnership with B2B Marketing, Stein IAS explore the impact of Coronavirus on B2B Marketers. And the pandemic provides a timely reminder that Martech Connection Means Human Connection, the agency’s Chairman and Chief Client Officer, Tom Stein, writes.
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