Stack’s Chief Strategy Officer James Champ explains how brands can build better customer relationships by identifying the emotions they want to evoke, rather than trying to cram indiscriminate ’emotion’ into everything they do…
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The 40% who need to give Campaign a reason to pick the next Agency of the Decade
This article first appeared in Campaign Magazine here Last week Campaign failed to recognise a ‘Customer Engagement Agency of the Decade’, mainly, it seems, because it couldn’t find one. I can’t say that I blame it. If ever a category of agency were designed to confuse, it’s customer engagement. Or is that direct marketing? Or […]
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