Why a shared commitment to learning is integral to the agency/brand relationship

The agency/marketer environment and our jobs are changing at an unprecedented rate. It’s generally understood that the rate of change will only increase driven in part by the ‘great digital acceleration’ prompted by the pandemic.

Developing the framework to continuously learn new skills is, as a result, an absolute necessity as well as a huge opportunity.

Which is why, as part of The Drum’s brilliant Agencies4Growth festival, Stein IAS leaders Sue Guerrero and Derek Stewart joined Hiscox global CMO Russ Findlay to discuss their approaches to continuous learning – and also how a shared commitment to learning must now be integral to the agency/brand relationship.

Sue and Derek also discussed Stein IAS’ Learn for Your Life initiative, one of the most important changes ever to the way the global agency works.

You can watch the discussion in full here.