In ‘What I Wish I Knew’, we ask leaders across MSQ to pick a lesson they’ve learnt during their career that would have made a real difference if they’d known it earlier.

It could be a piece of general career advice or a helpful tip related to a specific part of their day job.

This week, Lloyd Northover’s CEO Simon Ward explains why timing is so important. We spend a lot of time thinking about ‘what’ and ‘why’, but are we also thinking about ‘when’?