‘What I Wish I Knew’ with Caroline Deput

In ‘What I Wish I Knew’, we ask leaders across MSQ to pick a lesson they’ve learnt during their career that would have made a real difference if they’d known it when first starting out.

It could be a piece of general career advice or a helpful tip related to a specific part of their day job.

Here, Stack’s Planning Director Caroline Deput explores the increasing prevalence of ’empathy’ in advertising parlance, and offers some useful advice that would have helped her with clients earlier in her career.