Vitality, the leading insurance provider, has appointed Walk-In Media to run its media planning and buying account following a four-way pitch process, run by Vitality with support from Velocity Planning and Ebiquity.

The review process kicked-off in April, with a scope that encompasses Vitality’s health and life insurance products, alongside their Car insurance product which launched only last year. The new partnership – which commences in November – will span across all performance and broadcast channels, including TV, radio, brand partnerships and digital paid media.

Keith Kropman, Chief Marketing Officer at Vitality, said: “At Vitality, we strive to bring to life our products and brand in an innovative and creative way, across all our marketing. We are pleased to welcome Walk-In Media onboard to support us in driving this within media planning and buying. Throughout this process, we have been continually impressed by their approach and we look forward to collaborating with them to help our products and brand reach new audiences and support our business ambitions through effective and impactful media planning & buying.”

Walk-In Media CEO, Simon Davis added, “Vitality has an unshakeable core purpose – to make people healthier and to enhance and protect their lives – which we have already witnessed as being hardwired into everything they do, including communications. We are so thrilled to be working with such a positive, fast-growing business.”