Tom Stein reflects on judging the first B2B Cannes Lions

This year at Cannes Lions saw the very first B2B Lions given out, recognising the very best work in the business-to-business space.

MSQ B2B Chairman and Stein IAS Chairman & Chief Growth Officer Tom Stein was among the jury presiding over the inaugural awards and in the interview below he reflects on some learnings from judging such esteemed work…