The Gate London’s work for Replens has won £500,000 of advertising across the Transport for London (TfL) network, with a campaign which celebrates sexual intimacy amongst a diverse range of older people, breaking down misconceptions surrounding sex and intimacy in later life.
The “Sex Never Gets Old” campaign features a diverse group of older people, with a range of ethnicities, ages and sexualities, within beautiful, emotional portraits of couples. Through these emotive portraits Replens™ highlights that many people continue to enjoy sex and intimacy well into their sixties and beyond. The imagery and headlines emphasise a range of experiences and moments, from “touch never gets old” to “sex never gets old” – this is not just about the sexual act, but the broader canvas of human connection.
The campaign is a celebration of Replens inclusive brand values and gives visibility and awareness to the core brand community who Replens looked to hero in this campaign.
Replens™ has also commissioned a nationwide survey with One Poll of people (over the age of 60) to better understand their views on sex and intimacy and identify the factors that contribute to a long-lasting sex life. The Flames of Sex & Intimacy Survey reveals that despite society’s often negative views of sex and intimacy in those over 60, many older people grow in confidence and become more at ease in relationships enjoying connection and sexual satisfaction throughout their 60’s, 70’s and beyond.
Created by The Gate London, part of MSQ, the Replens Sex Never Gets Old campaign will be visible across multiple Exterion and JCDecaux sites across the TfL network from 15th – 28th March including the digital screens at Canary Wharf and Southwark Bridge bus stop locations.