This week’s Campaign Magazine podcast is a particularly great listen. Why? Our very own Simon Davis is the guest, of course!
Simon, who founded Walk-In Media in partnership with MSQ in November 2019, talks about the agency’s recent merger with Agenda21 and how the big network media buyers are neglecting smaller “long-tail” advertisers at their peril.
With more fast-growing direct-to-consumer advertisers in play, Simon warns that businesses need to stop talking about integration and start offering integrated creative and media services as they look to expand through marketing.
Check out the podcast here.