We’re delighted to announce that Will Holloway joins MSQ’s global PR and creative agency Smarts from Fever Unlimited, where he worked for six years across huge clients including the likes of Sky, Google, Red Bull and PlayStation.

Before joining Fever, Will was a culture journalist and critic for popular publications such as NME, Q Magazine and the FT Weekend.

Now he’ll be based in Smarts’ London office, woringk alongside the agency’s creative strategists in Belfast and the US.

He’ll be playing a massive role in developing campaign ideas for their clients, particularly amongst the global alcoholic drinks brand-owner Diageo and B/S/H, the manufacturer of home appliances brands Bosch, Siemens, Gaggenau and Neff.

His appointment is part of an ongoing global talent drive for Smarts. Other recent hires include Influencer Strategist Josefina Ballesta, who has led campaigns for Disney and Netflix, and now works in Smarts’ New York office as part of the firm’s new Creator Hub division; and Maja Volt, Zalando’s Global PR Strategy Lead, who has joined Smarts’ newly opened Amsterdam office.

Commenting on the agency’s latest appointment, Colin Corbridge, Head of Creative and Strategy at Smarts, said: “With more than a decade’s experience generating clever creative ideas – that have made people sit up and take notice of everything, from international environmental and social causes to the latest Hollywood blockbuster – Will is ideally placed to help our clients build a genuine presence in culture, and remain restless enough to go the distance”.

Holloway added: “I’m really thrilled to join Smarts’ creative team at such an exciting time in their history. I’ve been impressed with the agency’s commitment to creativity that delivers results, and the sheer range and diversity of the work they do across a range of different sectors”.

This article first appeared on PRWeek here.