Last month, Openreach, the engineering team that builds, maintains and manages the broadband network, announced that over 260,000 homes and businesses in Northern Ireland will now be able to enjoy the benefits of new ultrafast, ultra-reliable internet access, as a result of the roll out of new future-proof ‘Fibre-to-the-Premises’ (FTTP) broadband technology.

And to celebrate the announcement, Openreach also unveiled its biggest ever marketing campaign in Northern Ireland, which included a new four-year sponsorship deal with Ulster Rugby.

Smarts was there every step of the way to promote the news and tell the Openreach story.

The campaign celebrates the importance of connections, from the families and friends that come together at weekend sports events, the coaches and communities that help support young people, to Openreach’s very own engineers, who play such a crucial role in building the broadband network that keeps Northern Ireland connected.

The Openreach announcements generated lots of great coverage – check out the marketing campaign below.