Long reads

Great CX starts with Brand EQ

Today, brands have little choice but to put emotional intelligence at the heart of the customer experience. Kate Howe looks at what brands need to do to really take their customers’ breath away.

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Infographic: Introducing MSQ B2B

We’re delighted to have launched MSQ B2B, a new global B2B model designed to help businesses build High EQ Brands. Why’s that important, how’s it done and who have we done it for? Find out more with our snazzy infographic…

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The Redefining series

Redefining Production

Clients now have an incredible range of possibilities to create and produce great content and the expectations for what a production partner should offer and how they deliver it has changed. Morgan Cox explores how.

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