Spotlight

Time for B2B Marketers to move to the fore

In a new industry report, created in partnership with B2B Marketing, Stein IAS explore the impact of Coronavirus on B2B Marketers. And the pandemic provides a timely reminder that Martech Connection Means Human Connection, the agency’s Chairman and Chief Client Officer, Tom Stein, writes.

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Spotlight

A Blast from the Past: Gatorade

This week, More About Advertising asked one of its former columnists (and our Head of Content) Matt Williams to pick a ‘Blast from the Past’ – a campaign from years gone by that reminds us all why we love the industry we’re in. He picked a campaign that genuinely changed the way he viewed advertising…

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