Joined-up Thinking from across MSQ

How Brands Can Create Deeper Customer Connections in a Cookie-less World

With the disappearance of third-party cookies causing a reckoning for the marketing industry, Maria Thorpe discusses the opportunities this may present to businesses by utilising data that is unique to them and their customer.

Ramadan Reflections: Insights for Brands by Freemavens

To honour our Muslim colleagues and the billions worldwide observing Ramadan, we've had open conversations with members of the Freemavens team. Sabira, Aska and Salah have all shared their personal reflections, experiences, and the significance of this special time.

Elmwood London Appoints Iván Mato as Executive Creative Director, Driving a New Wave of Innovation-Led Growth

Elmwood London has appointed award-winning JKR lead Iván Mato as its new Executive Creative Director, as the global design consultancy looks to stay ahead in a climate of intense corporate competition and rapidly advancing digital technology.

Warning: This Simple Google Update Could Make or Break Your Online Presence!

Freemavens dive into Google Consent Mode V2, so we can all get ahead on what it is and how it’s redefining what it means to be an industry vanguard in data collection and consumer trust.

What’s the Craic: Embracing the Emerald Isles

A blog by Freemavens celebrating the diverse music, tantalising food, enchanting folklore, and colourful slang cherished by our Irish colleagues. Welcome to a world where the craic is mighty, the tunes are deadly, and the stories are pure gas.

MSQ’s Digital Experience & Transformation business MMT hires Chris Daplyn as Global Chief Executive

We’re delighted to announce that Chris Daplyn has joined MMT as its first Global Chief Executive, bringing his extensive experience at an exciting time for MMT, and also working closely with MSQ, in enhancing our broader technological capabilities.

Empowering Women: Shared Strength and Insights

MSQ’s digital market research company, Freemavens, introduces six of their female colleagues, celebrating their achievements and honouring their femininity, vibrance and power.

Brave Spark makes first creative hires in New York

Our creative studio Brave Spark have hired Qianwen Huang and Eric Yoon, the first Senior Creative team to join its brand new New York office…

Winning in the World of Gamer Consumers: Unlock the Nuances and Opportunities

Freemavens looks into the opportunity that arises for brands when it comes to the expansive gaming consumer landscape, exploring how data can be harnessed to unlock growth pathways for businesses.

MSQ announce Young Lions for Cannes 2024

We’re delighted to announce that Becky Reynolds and Hannah Bituin from The Gate will be joining us in Cannes this year as our team of Young Lions.

MSQ hires Tamsin James as first Chief Marketing Officer

We’re delighted to welcome Tamsin James, the former Wavemaker Global Marketing Director, as our first Chief Marketing Officer…

The Year of the Dragon: Celebrating Lunar New Year and Diversity

Freemavens and MSQ are embracing the Year of the Dragon with celebrations of tradition and diversity.