We’re delighted to announce the appointment of Robert Goodwin as MSQ’s first Chief Data Officer.

Goodwin joins from Wunderman Thompson, where he was heading up Data Strategy. In the newly created role, he will be responsible for putting data at the heart of MSQ’s current operation, ensuring clients receive best-in-class thinking across the group’s Data Analytics, Data Planning and Data Science functions.

Goodwin will also support the development of our new dynamic content capability, which will be implemented later this year following the group’s strategic partnership with creative production business Brave Spark.

Based in our London office, Goodwin will closely align with Stack, helping the agency deliver further business growth. He will also support The Gate London and Walk-In Media and build connections with our data teams outside of London.

At Wunderman Thompson, Goodwin was responsible for leading one of the largest Data Strategy teams in the UK, working on global clients including Shell, BT & EE, Samsung, Toyota and Selfridges.

Prior to Wunderman he was the Chief Client Officer of data science start-up Outra, a Data Strategy Partner of Lida (now M&C Saatchi) and the Data Planning Director of J. Walter Thompson Worldwide.

Goodwin says: “I am delighted to be joining such a high calibre team at MSQ. I’ve been really impressed with the ambition of the Group and the plans it has to genuinely put data at its heart, in order to provide clients with true business-changing solutions.”

Kate Howe, MSQ’s Executive Director, says: “Our mission is to help businesses build High EQ brands that attract and grow valuable customers. In order to do that, we need to make sure that we provide joined-up, cutting-edge data capabilities at every touchpoint. That’s why it’s important to us to have someone who can drive our data offer across the group, and as soon as we met Rob, we knew that he was the right person to do just that.”