Following the exciting news that MSQ has become one of the first marketing groups of our size to achieve Carbon Negative status, we’re also delighted to reveal the launch of a new sustainability offer, MSQ Sustain.

MSQ Sustain will be dedicated to provide both NGOs and commercial businesses with leading climate, environmental and sustainability marketing expertise.

The offer will launch with a core team of seven, who collectively bring extensive experience producing outstanding creative campaigns in the sustainability space. The team will work closely with existing MSQ clients, as well as on standalone business.

It will be led by Richard Armstrong, the former CEO and Founding Partner of Kameleon, who joined MSQ as part of our acquisition of Be Heard Partnership earlier this year.

Clients already working with MSQ Sustain include the World Economic Forum, Race to Zero (COP26), Nature4Climate, We Mean Business Coalition, The Nature Conservancy and Emergent Climate Finance.   

MSQ Sustain will work with brands, businesses and Climate NGOs to help define and activate communications strategies and campaigns that can accelerate change towards a better, more resilient and more sustainable future. It will be able to tap into all of MSQ’s core services, working closely with our nine agencies that are based across Europe, North America and Asia.

Armstrong says: “I’m genuinely excited to launch MSQ Sustain at a time when more and more progressive brands and businesses are seizing the opportunity to embrace climate action. As communications specialists, we can play a significant role in helping change minds, attitudes and behaviours – faster. MSQ Sustain provides us with a global, group-wide platform to help take our work to the next level.”

To find out more about the offer or get in touch with Richard, visit the MSQ Sustain site here.