MSQ: Building Back Bigger

We’re getting to the time of year where people start reflecting on the year that was. For us at MSQ, it’s certainly one we’ll never forget – and that’s before you take into account Covid-19 continuing to turn the world upside down.

Yes, as we prepare to celebrate our 10th anniversary, the MSQ group is bigger and brighter than it’s ever been before. In the past two years alone we’ve almost doubled in size, welcomed six new agencies to the group, moved into a wonderful new London HQ, won more – and bigger – global clients, and added a range of key new capabilities to ensure we’re ready to take full advantage of all that the future holds.

Oh, and we’ve continued to create highly effective, award-winning work to help our clients get closer to their customers.

But don’t take our word for it. Because as we’ve grown, MSQ has recently become the subject of a series of features analysing our rapid rise and assessing our position as one of the world’s fastest-growing marketing groups. You may have seen The Drum dig into our North American expansion earlier this month, or Campaign interview our CEO Peter Reid on our record-breaking set of results.

And now, Creative Salon have taken a deep dive into MSQ. They talked to Pete and our Executive Director Kate Howe about, amongst other things, our growth strategy, our emphasis on sustainability and talent and what really sits behind the systems and financial figures. Read the full article here.