MSQ announces formal partnership with Salesforce implementation consultancy Westbrook International

by Matt Williams
  • New deal will allow MSQ clients to benefit directly from Westbrook’s two decades’ experience in driving Salesforce innovation
  • Westbrook adds to MSQ’s growing data and tech consulting offer, which already includes MSQ Data, MSQ Studios and MMT Consulting
  • The partnership will enable clients to leverage Salesforce expertise married to best-in-class creative, data, technology and consultancy

We’re delighted to have agreed a formal partnership with Westbrook International to deliver best-in-class technology solutions that can help clients maximise the use of Salesforce to get closer to their customers.

Together Westbrook and MSQ will deliver a powerful combination of creative and tech capabilities for clients, helping them adopt best-in-class customer platforms, such as Salesforce Customer 360, which will provide marketers with superior customer experiences and lower cost acquisition with higher customer engagement, retention and loyalty.

Westbrook has been a leading partner to Salesforce for 18 years, with renowned technical capabilities operating across multiple verticals and geographies. Salesforce Ventures is an investor in Westbrook and has a seat on the board.

At MSQ we’ve been providing joined-up creative, data and tech capabilities for global brands for over a decade, working with clients such as Unilever, Vodafone, Emirates and AXA Investment Managers. Our data capability, MSQ Data, has more than 60 specialists working across 3 continents, whilst our tech consultancy capabilities, delivered through MMT’s Consulting division, helps clients align their digital vision, strategy and delivery using industry-leading frameworks.    

Peter Reid, Global Chief Executive of MSQ said: “We’re delighted to formalise our relationship with Westbrook. We’ve worked with them for some months now and they bring a truly deep understanding of the Salesforce capability to MSQ, something that will further enhance our ability to help clients build closer relationships to their customers.”

Ambrose McGinn, Chief Executive of Westbrook, said: “Bringing our Salesforce skills and experience to MSQ allows us to demonstrate and build our global leading solutions for their client base, whilst extending their capability very effectively into the world’s number one CRM and customer platform. It’s a great cultural fit and we’re pleased to collaborate in this way as we develop leading edge propositions to solve real business challenges”

J.