This week our Executive Director Kate Howe joined Oystercatchers’ Suki Thompson to discuss the biggest challenges and opportunities for MSQ going forward.

During the interview, Kate revealed that whilst one of the biggest challenges has been not being able to physically get together with clients over the last year; our teams have still got closer to clients by working with them through adversity (though it’s still not quite the same as being in the same room – recreating small talk just isn’t possible over the likes of Zoom for example…). 

Kate recalls being inspired over the last year by our PR and content agencies with how they’ve questioned their business models: “just because it’s our business model, it doesn’t mean that’s what our clients need”. Targeting Gen Z and being in tune with them as to how they think/feel has changed so much during the lockdowns, and this has meant our teams have had to evolve a ‘culture engine’ by constantly fuelling content to make sure our clients are ahead of the game. 

Kate also picked up on our Procurement survey, which we ran amongst procurement leaders and CMOs to see what they needed and believed to be changing in the industry, with themes such as sustainability, data, and smart efficient production being key to the findings.

Watch the whole film here: https://lnkd.in/eYXdz3v