Introducing You Had Me At Data podcast, powered by MSQ. Hosted by our very own Chief Data Officer, Rob Goodwin, You Had Me At Data dives into the good, the bad, and the AI-generated of the data and technology world through a series of one-to-one intimate interviews with some big names in the industry.
For our launch episode, Rob kicked off the series with a sit-down with Marketing Effectiveness Culture expert, Founder of Go Ignite Consulting and long-standing IPA Effectiveness Committee Member, Nick Milne. Covering everything from creativity, to effectiveness trends, to Christmas ads, Nick shares his own ode to effectiveness and the need to put effectiveness at the forefront of your business strategy. With that in mind, here are four key areas of interest within the effectiveness process that Nick reckons we should all be keeping a closer eye on…
You Had Me At Data: Episode one with Nick Milne available to listen and watch on Spotify here.