This month twentysix’s SEO specialists have been busy undertaking extensive analysis of the organic search landscape for the legal sector in a bid to help firms inform and prioritise their search marketing strategies.
Having worked with the likes of Addleshaw Goddard, Charles Russell Speechlys, Simpson Millar, Co-op Legal Services and Stowe Family Law, they’re all too aware of how competitive the market is, particularly when it comes to climbing Google’s SERPs.
As with many businesses in the current climate, law firms are facing a number of challenges as the market shifts. While some firms reported a decline in conveyancing work as a result of what’s now referred to as “lockdown”, pressures and changes in individual circumstances have resulted in significant uplifts in areas such as family law and employment law. More important than ever, understanding the landscape, shifts in demand and how to leverage SEO to strengthen visibility when potential clients are searching for your services is key.
Using their own research tool, Sonar, twentysix analysed the performance of over 3,000 legal domains across the UK, unveiling the best performing law firms within the personal law, business law and wealth management spaces. But most notably, the report also shares valuable insights into why the top firms are succeeding when it comes to SEO and how other businesses can learn from their success.
Download the report to identify your opportunities for growth, inform strategic direction and support with your marketing budget allocation.