How Do You Plan Your Media Investment for Omnichannel Success? The Joined-up Thinking Deep Dive

Omnichannel offers retail marketers so many incredible opportunities – yet so few are yet doing it well. So what does omnichannel success looks like, and what’s needed to achieve it? To find out, Joined-up Thinking sat down with 26’s Media Strategy Director, Scott Sadeghian-Tehrani, and Commercial Director, Alex Blaikley, who have seen success working with brands such as Fortnum & Mason, Ted Baker and UGG.