Freemavens hires new Director and Senior Consultant, taking Analytics Practice to the next level

Freemavens, a pioneering analytics, insight & strategy consultancy, is delighted  to announce the appointment of Lauren Warnock as Analytics Director and Stephanie Holt, as Senior Consultant. These strategic hires come at an exciting juncture as Freemavens continues its rapid international  expansion.

Lauren Warnock, Analytics Director, brings a wealth of experience to Freemavens known for her analytical rigour and expertise in leveraging innovative data & insight techniques to uncover actionable insights for leading global companies. Warnock’s arrival is perfectly timed as Freemavens takes the next step up in its growth vision and builds on the development of its leading-edge analytics products such as recently-launched activation data product, Tilt. Her extensive background in harnessing the power of data, cutting-edge technology, and advanced analytics will supercharge Freemavens’ ability to deliver ground-breaking insights that tackle our clients’ biggest challenges in sync with  the pace of market change. 

Prior to joining Freemavens Lauren Warnock served as the Director of Solutions Strategy for Black Swan, where her strategic acumen shone through. She also previously held the position of Director of Insight & Innovation at the agency. Her career includes a successful five-year tenure at GfK Consulting, where she was responsible for leading key accounts and managing research surveys in Financial Services.

Regarding her appointment, Warnock stated, “I’m thrilled to join Freemavens an incredible team, and embark on this data-driven journey together. The potential to unlock insights, drive innovation, and make data our most valuable asset is boundless, and I can’t wait to be a part of this dynamic organisation’s next chapter.”

Freemavens further strengthens its analytics department with the addition of Stephanie Holt as a Senior Consultant. Stephanie brings a diverse background, having spent five years at Kantar Consulting, where she specialised in data-driven brand, cultural and commercial Growth Strategy and in-depth audience, category and consumer segmentations.

Eleanor Lloyd Malcolm, Co-Managing Director of Freemavens comments, “We are absolutely delighted to have Lauren and Stephanie on board. Innovative analytics is at the heart of our growth at Freemavens and together they bring market leading expertise to our growing Practice. With Lauren’s leadership, we are poised for transformation and I’m excited to see the impact she will make as part of our team. Stephanie’s deep commercial experience will strengthen our Strategy offering as we support clients in unlocking their biggest growth challenges. 

Bart Michels, Executive Board Director, added, “Having Lauren join MSQ is a testament to our commitment to excellence and progress in data-driven insights for brand growth. Her arrival marks another milestone in our pursuit of data-driven success. With Lauren’s expertise and leadership, we are further reinforcing our dedication to helping our clients find innovation and strategic growth opportunities”.

For more information, please contact Aimee Dowds Roddy: