Freemavens Celebrates Innovation Excellence with Prestigious MRS Win

We’re excited to announce that our insights and strategy consultancy, Freemavens, has seen its TILT tool honoured with the highly esteemed ‘Research Live Innovation of the Year’ award by MRS.

Presented annually by MRS, the ‘Research Live Innovation of the Year’ award is among the industry’s most prestigious honours, celebrating organisations and individuals who have showcased remarkable innovation and impact in the field of research.

TILT is an innovative machine learning AI tool which processes thousands of data signals across diverse data sets not previously considered in traditional performance tools; from consumer attitudes and behaviours to category dynamics, cultural drivers, and contextual factors. Breaking free from surface-level analyses the outcome is a holistic view of signals that really influence category and brand performance. Armed with this comprehensive data-led insight organisations are enabled to make sharper strategic and tactical decisions at pace across the marketing, sales, and innovation mix.

Andrzej Moyseowicz, Founder and Innovation Partner says: “We are so grateful that our team and culture are imbued with a trusting spirt to nurture a maze of whiteboard scribbles into an innovative reality. There is more magic to come from all parts of Freemavens.”

The MRS judges said: “What Freemavens has achieved in automating data analysis and combining such a range of sources is extremely exciting for our sector. We were impressed with the flexibility of the TILT platform, the speed with which it can incorporate new data and produce fresh insights, and how accessible it is, particularly for in-house teams facing time and cost pressures. Freemavens’ presentation was clear, well thought out and used compelling examples to bring the team’s work to life.”

Eleanor Lloyd Malcolm, Managing Director of Freemavens, says: “We’re absolutely thrilled and humbled to have won the MRS Research Live Innovation of the Year award and be recognised by our industry as a pioneering leader. Innovation is a bold journey that would not have been possible without the entire Freemavens team partnering with change making clients. A big thank you to our amazing people, our clients, and the MRS for championing bolder ways of unearthing impactful insights.”