MSQ’s Executive Director Kate Howe was Oystercatchers’ guest at their latest Virtual Coffee Morning, which looked at the challenges and possibilities shaping the future of B2B.
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The Annual MSQ Procurement survey
Our regular series of interviews with procurement chiefs has uncovered six key trends that all successful marketing suppliers should be focusing on in 2021…
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Behind the scenes: How MSQ acquired Be Heard during lockdown
The MSQ leadership team join The Drum at their Agencies4Growth festival to discuss how (and why) we acquired Be Heard Partnership during lockdown…
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Why a shared commitment to learning is integral to the agency/brand relationship
Stein IAS leaders Sue Guerrero and Derek Stewart join Hiscox global CMO Russ Findlay to discuss their approaches to continuous learning – and how a shared commitment to learning must now be integral to the agency/brand relationship.
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Time for bold brands to embrace the D2C opportunity
COVID has increased the general acceptance of direct-to-consumer shopping. And for bold brands, that could provide an intriguing business-changing opportunity, MSQ’s CEO Peter Reid writes.
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WFH 6 months on: The view from China
More and more articles are emerging declaring that ‘Working From Home’ is the future. But having seen the longer-term effect in China, Holmes & Marchant’s Paul Galesloot argues that the world can’t be so hasty when declaring what will and won’t work going forward…
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The Digital Media Insights Q1 report
Does your brand really need a TikTok campaign? Are QR codes genuinely making a comeback? twentysix answers these questions and a whole lot more in their first Digitial Media Insights report of 2020.
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What’s in store for B2B marketing in 2020?
From a new definition for creativity to a continuing “rush for purpose”, Stein IAS’ Tom Stein gives The Drum his thoughts on what themes will punctuate B2B marketing in 2020.
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Mind the gap
Are brands really able to take a long-term view of their comms? Florence Holmes analyses the ‘brand gap’ research presented at the JCDecaux ‘Upfront’ conference.
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The future of voice: 10 essential things to consider
Voice design is an incredibly exciting space to currently be in, but what do you need to know to make sure you’re fully prepared to take advantage of the opportunities that lie ahead?
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