What’s Next?

COVID has increased the general acceptance of direct-to-consumer shopping. And for bold brands, that could provide an intriguing business-changing opportunity, MSQ’s CEO Peter Reid writes.

Does your brand really need a TikTok campaign? Are QR codes genuinely making a comeback? twentysix answers these questions and a whole lot more in their first Digitial Media Insights report of 2020.

From a new definition for creativity to a continuing “rush for purpose”, Stein IAS’ Tom Stein gives The Drum his thoughts on what themes will punctuate B2B marketing in 2020.

Are brands really able to take a long-term view of their comms? Florence Holmes analyses the ‘brand gap’ research presented at the JCDecaux ‘Upfront’ conference.

Voice design is an incredibly exciting space to currently be in, but what do you need to know to make sure you’re fully prepared to take advantage of the opportunities that lie ahead?

From woke washing to Instagram insights, each month twentysix delves in to some of the biggest stories from around the internet.

Digital transformation has become synonymous with business transformation. Find out how the world is changing as we know it in the latest chapter of ‘Paradox’, brought to you by Stein IAS.

Every brand is going to experience that moment when a choice it makes could end up alienating a whole bunch of consumers. Are you ready to make the right call when it does?