Long reads, What's Next?

WFH 6 months on: The view from China

More and more articles are emerging declaring that ‘Working From Home’ is the future. But having seen the longer-term effect in China, Holmes & Marchant’s Paul Galesloot argues that the world can’t be so hasty when declaring what will and won’t work going forward…

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What's Next?

Mind the gap

Are brands really able to take a long-term view of their comms? Florence Holmes analyses the ‘brand gap’ research presented at the JCDecaux ‘Upfront’ conference.

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