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Introducing the Joined-up Thinking newsletter, helping you stay up to date with all the key insight from experts across MSQ

Clients now have an incredible range of possibilities to create and produce great content and the expectations for what a production partner should offer and how they deliver it has changed. Morgan Cox explores how.

Our regular series of interviews with procurement chiefs has uncovered six key trends that all successful marketing suppliers should be focusing on in 2021…

Should your tone of voice change when the culture does? The Gate New York’s Chief Creative Officer David Bernstein, considers how recent societal changes are forcing brands to redefine how they speak.

The B2B industry has woken up – and the pandemic has been the great big bucket of ice water responsible. As part of our new ‘Redefining’ series, Stein IAS’ Chairman Tom Stein looks at what that means for its long-term growth.

COVID has increased the general acceptance of direct-to-consumer shopping. And for bold brands, that could provide an intriguing business-changing opportunity, MSQ’s CEO Peter Reid writes.

Does your brand really need a TikTok campaign? Are QR codes genuinely making a comeback? twentysix answers these questions and a whole lot more in their first Digitial Media Insights report of 2020.

From a new definition for creativity to a continuing “rush for purpose”, Stein IAS’ Tom Stein gives The Drum his thoughts on what themes will punctuate B2B marketing in 2020.

Are brands really able to take a long-term view of their comms? Florence Holmes analyses the ‘brand gap’ research presented at the JCDecaux ‘Upfront’ conference.