The Redefining series

Every marketing business is offering a variant of ‘faster, better, cheaper’ right now, but further steps are required if you want to turn this into a successful reality, The Gate London’s CEO Jamie Elliott writes.

Should your tone of voice change when the culture does? The Gate New York’s Chief Creative Officer David Bernstein, considers how recent societal changes are forcing brands to redefine how they speak.

The B2B industry has woken up – and the pandemic has been the great big bucket of ice water responsible. As part of our new ‘Redefining’ series, Stein IAS’ Chairman Tom Stein looks at what that means for its long-term growth.