Spotlight

MSQ’s Executive Director Kate Howe explores the potential changes the marketing sector may see as a result of the enforced innovation driven by lockdown around the world. What new challenges and opportunities are likely to emerge?

The Gate London’s Florence Holmes looks at how adland has long been challenging WEIRD culture, and why now more than ever, it’s important to do so…

Every Wednesday, our digital experts twentysix are opening their doors (virtually) to give marketers the opportunity to put their questions to the agency’s experts. Watch the latest and sign up to upcoming webinars here…

This week, it’s our CEO Peter Reid’s turn to select a favourite ad from the history books, as part of More About Advertising’s ‘Blast From The Past’ series. And he’s picked one of the most celebrated comedic campaigns of all time…

More About Advertising asks The Gate SFO’s Beri Cheetham to pick a favourite ad campaign from years gone by. His choice gives an insight into a childhood where GCSE results ‘were destined to resemble a very bad Scrabble hand’…

With Covid-19 causing almost every marketer in the world to reassess their marketing plans, twentysix have written a series of articles about what a marketer can do to help their digital marketing strategy right now.

By demanding such implausible experience from entry-level candidates, we’re at risk of alienating the very best talent, The Gate’s senior creative Rickie Marsden argues…

Having already tackled a significant period of remote working, some of the parents from our team in China share their experiences working from home whilst also having to look after their children…

Following Paul Galesloot’s brilliant article on what H&M Shanghai has learnt during their period working from home, some more of the agency staff thought they’d share the realities of remote working (with tongue firmly in cheek, of course)…