MSQ Meets...

Baselines: Peter Reid

In part one of his latest Baselines interview, Tom Stein sits down with MSQ CEO Peter Reid to talk about the direction of agency networks, the power of specialisms, and whether agencies really do offer client-centric thinking.

Read more
MSQ Meets...

Baselines: Matt Preschern

Matt Preschern is one of Forbes’ Top 20 CMOs. Now overseeing marketing for cyber-security leader Forcepoint, he tells Tom Stein why he believes that, in a world of overload, it’s incumbent on marketers to do really good, really differentiated work that emotionally connects with customers.

Read more
MSQ Meets...

Baselines: Jessica Zall

What’s the state of marketing strategy in B2B today? And are B2B brands doing a better job of leading with strategy rather than leaning into tactics? Jessica Zall, formally of financial services powerhouse Refinitiv, joins Tom Stein to share her views.

Read more