Long reads

MSQ’s on a journey to achieving B Corp status. Our Executive Director Ben Rudman spoke to Creative Salon to explain what that means and why it’s important to us.

How breaking an arm helped The Gate London’s planning director Amanda Jones commit to working in a more diverse way…

Today, brands have little choice but to put emotional intelligence at the heart of the customer experience. Kate Howe looks at what brands need to do to really take their customers’ breath away.

As brands require more emotional intelligence to better engage with customers, we decided to look at which supermarkets exhibited High EQ in its Christmas ads this year…

Walk-In Media’s Florence Holmes explains why it’s particularly important in the current climate for agencies and clients to make choices together and align on the destination objective…

Stack’s Managing Director Nicola Nimmo discusses why the very best CRM agencies don’t believe in CRM…

In a new report, twentysix analyses the performance of over 3,000 legal domains across the UK to unveil the best performing law firms within the personal law, business law and wealth management spaces…

The Gate London’s Florence Holmes looks at the challenges and opportunities facing digital news formats, and finds that there’s still a lot of love for physical newspapers…