Long reads

Stack’s Planning Director Caroline Deput explains, via the Chelsea Flower Show, why we should be focusing on relationships, not targeting.

twentysix has been working extremely closely with their clients to help guide them through these uncertain times. From this experience, they’ve produced a marketing strategy playbook to support businesses now and over the coming months…

Holmes & Marchant’s Angela Sy and Paul Galesloot look at some of the changes in the workplace – and in wider society – that have occurred now that the country is free from lockdown.

The Gate London’s Jamie Elliott gives an open and honest assessment of what life is like leading an agency during lockdown. How do you replace the crucial management technique of ‘just walking around’?

What can we learn from the world’s oldest (and phallus-heavy) ad campaign? Beri Cheetham reflects on how mass in-housing could create jobs post the advertising agency fallout of Covid-19…

“This anxiety maelstrom is making me do something completely counter-intuitive. I can’t stop creating.” The Gate San Francisco’s Beri Cheetham looks at the link between extremes in an artist’s environment and spikes in creative output.

We’re experiencing something we’ve never seen before in our lifetimes — an economic hiatus caused by a global public health emergency. The Gate New York’s Beau Fraser explores six smart tactics marketers should consider to help themselves not just survive these tough times, but thrive once this period is over…

The Gate San Francisco’s chairman and chief creative officer Beri Cheetham calls on creatives to fight coronavirus using their own unique talents.

The cookie crash is not just changing the way organisations collect data, it could change the relationships that marketers have with their ‘trusted advisors’ for years to come, Stack’s Mark King writes.