Long reads

The Gate San Francisco’s chairman and chief creative officer Beri Cheetham calls on creatives to fight coronavirus using their own unique talents.

The cookie crash is not just changing the way organisations collect data, it could change the relationships that marketers have with their ‘trusted advisors’ for years to come, Stack’s Mark King writes.

‘Why’ is one of the most powerful words in the dictionary. And for brands, as The Gate New York’s Beau Fraser explains, it’s also one of the most important.

Everyone’s talking about the cookie crumbling, but perhaps just as important as what Google’s removing is what they’re putting in its place. Stack’s Matt Klippel takes a look at what the Google Privacy Sandbox could mean for your business.

The data science team at twentysix head into the lab to conduct biometric analysis on some of the UK’s most prominent TV ads.

The health of agencies is a hot topic right now, but the reasons why things can go wrong aren’t really being tackled by those in charge, Stack’s CEO Ben Stephens says.

Branding is both ubiquitous and mysterious, depending on your perspective. So what do you need to do find your own brand mojo? Simon Ward and Sarah Wade, two of our branding experts at Lloyd Northover, have collaborated on a White Paper to answer the burning question.

MSQ’s CEO Peter Reid takes a look at the importance of encouraging staff to use their creative and strategic talents for side hustles and other projects that go beyond the day-to-day client work.

Private equity is responsible for an increasing amount of M&A deals in the marcom sector. For those rumoured to be involved in upcoming deals, what can they expect? Having just been through the process, MSQ’s CEO, Peter Reid, offers some key takeaways…