Long reads

Stack’s Chief Strategy Officer James Champ explains how brands can build better customer relationships by identifying the emotions they want to evoke, rather than trying to cram indiscriminate ’emotion’ into everything they do…

Zoë Taylor, Senior Comms Manager at Smarts London, talks to creatives around MSQ about how lockdown has changed their thinking and processes…

Introducing the latest edition of our Joined-up Thinking magazine – a fully interactive publication showcasing the very best insight and analysis from across MSQ.

Stack’s Planning Director Caroline Deput explains, via the Chelsea Flower Show, why we should be focusing on relationships, not targeting.

twentysix has been working extremely closely with their clients to help guide them through these uncertain times. From this experience, they’ve produced a marketing strategy playbook to support businesses now and over the coming months…

Holmes & Marchant’s Angela Sy and Paul Galesloot look at some of the changes in the workplace – and in wider society – that have occurred now that the country is free from lockdown.

The Gate London’s Jamie Elliott gives an open and honest assessment of what life is like leading an agency during lockdown. How do you replace the crucial management technique of ‘just walking around’?

What can we learn from the world’s oldest (and phallus-heavy) ad campaign? Beri Cheetham reflects on how mass in-housing could create jobs post the advertising agency fallout of Covid-19…

“This anxiety maelstrom is making me do something completely counter-intuitive. I can’t stop creating.” The Gate San Francisco’s Beri Cheetham looks at the link between extremes in an artist’s environment and spikes in creative output.