Long reads

Today, brands have little choice but to put emotional intelligence at the heart of the customer experience. Kate Howe looks at what brands need to do to really take their customers’ breath away.

As brands require more emotional intelligence to better engage with customers, we decided to look at which supermarkets exhibited High EQ in its Christmas ads this year…

Walk-In Media’s Florence Holmes explains why it’s particularly important in the current climate for agencies and clients to make choices together and align on the destination objective…

Stack’s Managing Director Nicola Nimmo discusses why the very best CRM agencies don’t believe in CRM…

Welcome to the latest issue of MSQ’s quarterly magazine, Joined-up Thinking, focusing on what businesses can do right now to embrace fast, efficient and effective drivers of growth.

In a new report, twentysix analyses the performance of over 3,000 legal domains across the UK to unveil the best performing law firms within the personal law, business law and wealth management spaces…

The Gate London’s Florence Holmes looks at the challenges and opportunities facing digital news formats, and finds that there’s still a lot of love for physical newspapers…

Stack’s Chief Strategy Officer James Champ explains how brands can build better customer relationships by identifying the emotions they want to evoke, rather than trying to cram indiscriminate ’emotion’ into everything they do…

Introducing the latest edition of our Joined-up Thinking magazine – a fully interactive publication showcasing the very best insight and analysis from across MSQ.