Long reads

How can marketing procurement avoid the classic jargon that’s usually proffered in most RFI responses? Freemavens’ co-founder Andrzej Moyseowicz outlines 4 key tactics to employ.

Is the pitch process broken? As the debate continues around the industry, our Executive Director Kate Howe was asked by Creative Salon to pose another way.

MSQ is delighted to have joined the growing list of companies that have set formal Science Based Targets. In this piece, our Chief Sustainability Officer James Cannings explains why they’re important and how you can set your own SBTs…

MSQ’s Executive Director Kate Howe takes on Little Black Book’s ‘Bossing It’ series to discuss the qualities and values that make a great agency leader.

As part of Pride month, Damian Bos, Client Services Director of MMT Digital, writes a powerful account of how he came out and what Pride means to him…

MSQ’s on a journey to achieving B Corp status. Our Executive Director Ben Rudman spoke to Creative Salon to explain what that means and why it’s important to us.

How breaking an arm helped The Gate London’s planning director Amanda Jones commit to working in a more diverse way…

Today, brands have little choice but to put emotional intelligence at the heart of the customer experience. Kate Howe looks at what brands need to do to really take their customers’ breath away.

As brands require more emotional intelligence to better engage with customers, we decided to look at which supermarkets exhibited High EQ in its Christmas ads this year…