Long reads

In her latest piece for Advertising Week, our Executive Director Kate Howe explores exactly what it takes to build closer customer relationships, assessing how brands can earn and scale up emotional capital.

Peter Reid and James Cannings join Bant Breen on The UNCAGED show to share their thinking and ambitions for MSQ, the marketing landscape and the industry’s sustainability efforts…

Building close relationships with customers is a character trait of growth brands. And to get close to your customers, you need Emotional Capital. MSQ’s Executive Director Kate Howe dives into the detail of how brands can earn and keep Superior Emotional Capital.

Our Chief Sustainability Officer James Cannings looks at the roles digital leaders can play in driving green digital transformation…

Industry title Creative Salon takes a deep dive into the rapid rise of MSQ, interviewing some of our senior leaders to assess what’s new and what’s next for our group.

MSQ’s Executive Director Kate Howe speaks to AdWeek about the future of work, as agencies and marketing groups take varying approaches when it comes to ‘returning to work’.

MSQ Sustain’s Will Railton is back for another look at what’s happening at COP26, picking out the key trends that you and your clients should know about as week two concludes…

Richard Armstrong, founder of MSQ/Sustain, takes an in-depth look at the five things you should do as an agency leader or client in reaction to the most important news from COP26.

As COP26 wraps up its first week in Glasgow, our MSQ/Sustain team has been heavily involved every step of the way. Will Railton considers five key themes that have emerged from the conference so far.

Every week Creative Salon Worldwide analyses the ESG activity of one of the world’s leading agency groups/networks. This week our CEO Peter Reid is in the hot seat to discuss how we as MSQ are maximising our ESG agenda – and the agendas of our clients too…