MSQ is delighted to announce the appointment of Anna-Lee Bridgstock, the ex-LADbible Group Director of Data, Intelligence and Planning, as Partner of Analytics & Insight
Read more
How can China’s brands reconnect with today’s anxious consumers?
Elmwood Shanghai’s Creative Director, Teru Yamabuchi, discusses how brands can win back the hearts of the Chinese population and reconnect on a deeper level in a very anxious world.
Read more
Bye Bye Google Optimize
As Google decides to sunset web analytics and testing tool Google Optimise, MSQ Data evaluates several factors within other A/B testing platforms that may be better suited to your business.
Read more
The ‘Privacy vs Data Marketing Conundrum’
MSQ Data’s Maria Thorpe digs into Google Consent Mode to understand how it can help businesses bridge the perceived gap between effective digital marketing and personal data collection.
Read more
Is Going Car-less, Careless? Joined-up Thinking Magazine – Automotive Edition
Using the power of data, we explore the evolution of consumer interest in Electric Vehicles and evaluate possible alternative options that buyers may choose.
Read more
Can agencies really embrace ChatGPT? James Devon takes a look…
As ChatGPT grows quickly in popularity on social media, MBAstack’s Chief Strategy Officer James Devon finds five ways that it may be used in agencies going forward…
Read more
Kate Howe: Why I’m excited to enter a new era of data-driven creativity in 2023
Kate Howe, Executive Director at MSQ on capitalising on the promise of a new age of tech-enabled, data-driven creativity.
Read more
Introducing the MSQ 2022 Procurefest series
Marketing Procurement Professionals face an immensely tricky time, juggling numerous challenges and opportunities – some of which have been on the mind for a while, others could barely have been believed (let alone anticipated) a few years ago. With that in mind, last year we launched MSQ Procurefest, a one-day event inviting Marketing Procurement Leads […]
Read more
On our wavelength: Kate Howe on the essence of close customer relationships
In her latest piece for Advertising Week, our Executive Director Kate Howe explores exactly what it takes to build closer customer relationships, assessing how brands can earn and scale up emotional capital.
Read more
How sustainable and accessible are your digital platforms?
Find out more about MMT Digital’s latest event, focusing on designing digital solutions for a better future…
Read more