Data, News, Procurefest

Introducing the MSQ 2022 Procurefest series

Marketing Procurement Professionals face an immensely tricky time, juggling numerous challenges and opportunities – some of which have been on the mind for a while, others could barely have been believed (let alone anticipated) a few years ago. With that in mind, last year we launched MSQ Procurefest, a one-day event inviting Marketing Procurement Leads […]

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Data, Insights

Great CX starts with Brand EQ

Today, brands have little choice but to put emotional intelligence at the heart of the customer experience. Kate Howe looks at what brands need to do to really take their customers’ breath away.

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Data

Rebooting user experience for growth

What makes UX matter is the same as it’s always been, but a reboot in 2021 is more important than ever. In the latest Joined-up Thinking magazine, Liz Worsley looks at the issues redefining user experience.

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Data

Redefining Trust

Has truth been eroded in brand comms. And if so, how can we reclaim it? Pippa Arlow, the Global CEO of Smarts, takes a look…

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