Data, Insights

Universal Analytics Data Deletion

Many businesses are already prepared for the UA sunset in July, and replacement with GA4, but few are also prepared for the UA data deletion 12 months later, despite this having as great an impact on business decision-making. Lewis Bryan takes a look at the implications and gives a handy guide on how to navigate issues.

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Data, News

Introducing MSQ Commerce

With the world of commerce ever-evolving, we’ve launched a brand new service that adapts our joined-up approach to offer an end to end solution that ensures clients’ skills and insights to evolve their offers.

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