Data, Insights

Bye Bye Google Optimize

As Google decides to sunset web analytics and testing tool Google Optimise, MSQ Data evaluates several factors within other A/B testing platforms that may be better suited to your business.

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Data, News, Procurefest

Introducing the MSQ 2022 Procurefest series

Marketing Procurement Professionals face an immensely tricky time, juggling numerous challenges and opportunities – some of which have been on the mind for a while, others could barely have been believed (let alone anticipated) a few years ago. With that in mind, last year we launched MSQ Procurefest, a one-day event inviting Marketing Procurement Leads […]

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