Building High EQ Brands

Our latest book, Building High EQ Brands, is the culmination of a year-long research project into what it takes to deliver brand success in a world of unprecedented change.

Through consumer research, in-depth interviews with some of the the UK’s leading marketers, as well as our own original thinking, we’ve been able to identify the five principles that drive high brand EQ and give advice as to how your business can achieve it.

Read the book in full or download it as a PDF below.