Now for a very special Baselines. For those who follow the series, Stein IAS’ Tom Stein sits down with a leading figure from the marketing world to get their view of the industry’s hottest topics.

He’s spoken to Forbes Top 20 CMOs, the Presidents of tech giants… but how will he cope with his own CEO?

In part one of the Baselines interview, Tom spoke to MSQ CEO Peter Reid about the direction of agency networks, the power of specialisms, and whether agencies really do offer client-centric thinking.