Baselines: Jessica Zall October 22, 2019July 16, 2020 by Matt Williams What’s the state of marketing strategy in B2B today? And are B2B brands doing a better job of leading with strategy rather than leaning into tactics? Jessica Zall, formally of financial services powerhouse Refinitiv, joins Tom to share her views. Related Articles Jackson Ong Joins Elmwood’s Singapore Studio as Strategy Director In News MSQ x SXSW: What We Learnt In Culture Brilliant tips on creativity from MSQ’s Creative Council LIVE In Culture