This week, Bite asked whether we’re seeing more brands move away from celebrity in favour of community marketing – and what that would mean for the future of endorsement deals. Smarts’ Helen Rainford gave her response.
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“We can add greater breadth and depth to a client’s customer journey” Kate Howe on MSQ’s Be Heard acquisition
MSQ’s Executive Director Kate Howe looks at what adding new capabilities to the Group will do to help MSQ offer clients a more comprehensive and valuable proposition.
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‘What I Wish I Knew’ with Lingzi Yue
Holmes & Marchant’s Managing Director Lingzi Yue identifies a shift in mentality that she believes will help every young person getting into the creative industry.
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“It allows our clients to tap into a broader set of services” Ben Rudman on MSQ’s Be Heard acquisition
Ben Rudman, Be Heard’s former COO and MSQ’s new Executive Director, discusses why MSQ’s acquisition of Be Heard is so exciting from his perspective, and takes us through the new skillsets that will be coming across to MSQ.
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‘What I Wish I Knew’ with Jamie Elliott
For his ‘What I Wish I Knew’, The Gate London’s CEO Jamie Elliott recalls a lesson he learnt about the industry following a particularly tricky interview…
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“It’s a real opportunity to make our mark on the industry.” Peter Reid on MSQ’s Be Heard acquisition
In the first in a mini series of interviews about MSQ’s deal to acquire Be Heard Partnership, CEO Peter Reid discusses how the deal came about, why he was so keen to make it happen and the plans to bring the group together going forward…
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Introducing the Brand New MSQ…
We’re delighted to announce the acquisition of Be Heard Partnership, helping MSQ to become one of the UK’s leading tech enabled groups. Check out our new look group with our handy infographic…
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MSQ completes acquisition of Be Heard Partnership and makes net carbon negative pledge
We’re delighted to announce that we have completed the acquisition of the Be Heard Partnership and intend for the enlarged group to be net carbon negative from early next year.
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Smarts named Large Consultancy of the Year in August award haul
Smarts Belfast and Scotland won big at the PRCA DARE awards this month, whilst Stack and Stein IAS received some exciting news ahead of award ceremonies happening later this year…
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Beyond lockdown: Which rituals will last?
With our new normal comes a new way of living for many and a new marketing landscape to navigate. How can brands best do that? twentysix’s Ben Bisco joined CreativeBrief to find an answer…
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