Maria Thorpe – Joined-Up Thinking

Why we’re excited about GA4 (and you should be too)

Maria Thorpe, Head of Data Science at MSQ’s digital specialists 26, dives deep into Universal Analytics replacement GA4, understanding some of the key new features and benefits and identifying what businesses need to do to be ready for a new data era…

Data, Insights

Bye Bye Google Optimize

As Google decides to sunset web analytics and testing tool Google Optimise, MSQ Data evaluates several factors within other A/B testing platforms that may be better suited to your business.

Data, Insights

The ‘Privacy vs Data Marketing Conundrum’

MSQ Data’s Maria Thorpe digs into Google Consent Mode to understand how it can help businesses bridge the perceived gap between effective digital marketing and personal data collection.