Kate Howe, Executive Director at MSQ on capitalising on the promise of a new age of tech-enabled, data-driven creativity.
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Wave goodbye to “Mad Men” handshakes and gut feel appointments – it’s time to pitch smarter: Part 3
In the third and final article of the series, Kate Howe explains why now’s the time to pitch smarter as the process as a whole continues to face different challenges.
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Kate Howe asks: Do pitches really give agencies the best chance to succeed? Part 2
In the second of three articles, Kate Howe discusses the big challenges and opportunities facing marketing procurement, as well as the wider agency and marketing sector.
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Kate Howe on Procurement’s Pitching Predicaments
In the first of three articles, MSQ’s Executive Director and organiser of Procurefest Kate Howe discusses the big challenges and opportunities facing marketing procurement, as well as the wider agency and marketing sector.
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MSQ appoints Rajet Gamhiouen as first Head of New Business to ramp up multi-disciplinary client offer
We’re delighted to appoint Rajet Gamhiouen to the newly created role of Group Head of New Business, to help evolve our multi-disciplinary proposition.
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Why your brand needs to earn Superior Emotional Capital
Building close relationships with customers is a character trait of growth brands. And to get close to your customers, you need Emotional Capital. MSQ’s Executive Director Kate Howe dives into the detail of how brands can earn and keep Superior Emotional Capital.
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Returning to the office? Kate Howe tells AdWeek about MSQ’s approach
MSQ’s Executive Director Kate Howe speaks to AdWeek about the future of work, as agencies and marketing groups take varying approaches when it comes to ‘returning to work’.
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To solve the pitch process, revisit the brief. Kate Howe speaks to Creative Salon
Is the pitch process broken? As the debate continues around the industry, our Executive Director Kate Howe was asked by Creative Salon to pose another way.
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Great CX starts with Brand EQ
Today, brands have little choice but to put emotional intelligence at the heart of the customer experience. Kate Howe looks at what brands need to do to really take their customers’ breath away.
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Our Carbon Negative pledge – exciting progress!
Following our success in becoming carbon negative last year, we bring you more exciting news about the progress we’re making in helping to carve out a brighter future for the planet…
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