Walk-In Media’s Florence Holmes explains why it’s particularly important in the current climate for agencies and clients to make choices together and align on the destination objective…
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Pick up a paper
The Gate London’s Florence Holmes looks at the challenges and opportunities facing digital news formats, and finds that there’s still a lot of love for physical newspapers…
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Why advertising doesn’t have to be WEIRD
The Gate London’s Florence Holmes looks at how adland has long been challenging WEIRD culture, and why now more than ever, it’s important to do so…
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Mind the gap
Are brands really able to take a long-term view of their comms? Florence Holmes analyses the ‘brand gap’ research presented at the JCDecaux ‘Upfront’ conference.
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