20 takeaways from Cannes Lions 2023

Love it or loathe it, the Cannes Lions Festival of Creativity is without doubt one of the biggest dates in a marketer’s calendar. It’s a time to share big ideas, celebrate outstanding achievements and benchmark yourself against the most important work that the industry has to offer.

2023’s Cannes Lions was no different. Last month the festival was bigger than ever, with more awards, more speakers and an increased presence from tech giants such as Amazon, Meta, Spotify and Yahoo.

As MSQ continues to grow – we’re now officially the UK’s fastest growing marketing network and are delighted to have taken on increased investment from One Equity Partners to continue to grow our model in further markets around the world – we sent a contingent of our own experts out to Cannes to absorb key learnings from the festival.

They heard from industry leaders, sifted through the shortlists, and are back to share some of the key themes and actionable advice that marketers must consider as they look to implement their own growth strategies and strive for their own award-winning work going forward.

We hope the themes inspire you as they did us to hit the ground running as we all enter the second half of 2023 and get ready to take an even bigger leap into 2024.

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